Blog
Brand Building Outside the Comfort Zone
Written By Hannah Bergeron Does creativity pay off in marketing? The short answer: hell yes! Taking a novel approach to your marketing strategy is a great way to bring attention to your products and boost brand recognition. Sure, there are tried & true methods that can serve as a great foundation for your marketing -...
How to Convert Social Outreach & Brand Recognition Into Sales
Written By Hannah Bergeron If you’re looking to grow your brand, don’t underestimate the power of a solid social media strategy. Social media accounts for one of the top channels of digital marketing and that isn’t changing any time soon. Your strategy should be built on brand recognition and community outreach. Over time, this can...
So You’ve Decided To Start Tracking Web Metrics
Written By Aaron Yaniro We all know measurement equals management. Without tracking our performance indicators, we would be rudderless in our quest for improvement. As a business owner, you know what stats are important to your operation. But do you know what stats matter for your website? In Search Engine Optimization, Google’s stats take center...
Digital Marketing Pursuits: The Best Return on Your Time
Written By Hannah Bergeron The more content, the more likely your brand will be seen. But don't think you can just flood your socials and website with fillers - your content should be well-written, creative, consistent, on-brand and research-based. Think blogs, tutorials, social media, newsletters, videos, etc. Write what you know! Content is King The...
Connect with Your Audience: 3 Must-Haves for Your Email Marketing To-Do List
Written By Aaron Yaniro Haven’t been getting results from your email campaigns? Here are a few things to keep in mind before you hit send on that next newsletter or promo: Segment your Audience with Cold and Warm Email Lists Maybe you have a firm grasp of who your audience is, but do you know...